Overview

Total search

The whole search picture in one view: organic and AI visibility (managed by Fibre) alongside paid search (managed by the paid team). This page rolls the two channels together so you can see total demand, total enquiries and where the growth is coming from.

Total search clicksGSC + Ads

148.6k

▲ 11.4% vs Jun

Total enquiries / callsInfinity + Ads

1,284

▲ 8.9% vs Jun

Total impressionsGSC + Ads

4.92M

▲ 6.2% vs Jun

Organic share of totalCalculated

73%

▲ 2.0 pts vs Jun

Share of total enquiries from organic & AI vs paid.

Total search clicks by channel — organic & AI vs paidGSC + Google Ads

Organic & AI (Fibre) Paid (paid team)

Channel split — enquiriesInfinity + Ads

Organic & AI 73% Paid 27%

Total search summary by channelBlended

Channel	Clicks	Impressions	Enquiries / calls	MoM clicks	Owner
Organic search & AI	111.9k	4.28M	938	▲ 9.8%	Fibre
Paid search	36.7k	0.64M	346	▲ 2.8%	Paid team
Total search	148.6k	4.92M	1,284	▲ 8.1%	—

Sample figures for layout only. Paid figures to be confirmed by the paid team; organic & AI figures from GSC and Infinity call tracking.

SEO & AIO · Fibre

AI & organic visibility

How Helping Hands is showing up across AI-powered results and traditional organic search: AI impressions and the pages winning them, plus overall traditional search visibility and where key terms rank.

GSC AI impressions AIGSC

312.4k

▲ 18.6% vs Jun

GSC AI impressions over time AIGSC · AI features

Impressions where a Helping Hands page appeared in an AI feature (AI Overviews / AI Mode) in Google Search Console.

Top GSC AI pages AIGSC

Page	AI impr.	Clicks	MoM
/live-in-care	58.2k	1,940	▲ 22%
/home-care	47.6k	1,610	▲ 15%
/services/dementia-care	33.1k	1,120	▲ 31%
/visiting-care	29.8k	905	▲ 9%
/cost-of-care guide	21.4k	640	— 1%
/care-funding	18.9k	512	▲ 12%

Traditional search visibilitySE Ranking · index

64.8%

▲ 3.1 pts vs Jun

Weighted share of tracked non-brand keywords ranking on page one.

Traditional rankings — tracked keywordsSE Ranking

Keyword	Position	Prev	Change	Volume
live in care	3	5	▲ 2	8,100
home care near me	4	4	—	6,600
domiciliary care	2	3	▲ 1	2,900
dementia care at home	6	9	▲ 3	1,900
visiting care	5	4	▼ 1	1,300
elderly care services	7	8	▲ 1	1,000

Sample keyword set for layout. Final report pulls the live tracked-keyword group (non-brand) from SE Ranking.

SEO & AIO · Fibre

Organic & AI traffic

The demand that actually reaches the site and turns into enquiries: core organic traffic with brand and jobs stripped out, traffic referred from AI assistants and AI Overviews, local click growth year-on-year and month-on-month, and organic phone enquiries split by service line.

Organic clicks — coreGSC

78.3k

▲ 9.8% vs Jun

Brand & careers/jobs queries excluded.

Total organic traffic over time — excluding brand & jobsGSC · filtered

Core organic clicks (brand & jobs removed)

AI traffic AIPlausible

6,480

▲ 34.2% vs Jun

Sessions referred from AI assistants & AI Overviews.

AI traffic over time AIPlausible · AI referrals

Website sessions where the referrer is an AI source (values in thousands).

AI traffic by source AIPlausible

Source	Sessions	Share
ChatGPT	3,110
Google AI Overviews	1,750
Perplexity	820
Gemini	490
Copilot	310

GSC local clicks — YoYGSC

42.1k

▲ 27.4% vs Jul 2025

Clicks from local/near-me intent queries.

GSC local clicks — MoMGSC

42.1k

▲ 6.1% vs Jun 2026

Local clicks — this year vs last yearGSC · YoY

This year Last year

Organic calls — totalInfinity

938

▲ 9.8% vs Jun

Calls attributed to organic & AI.

New businessInfinity

642

▲ 11.2% vs Jun

Visiting careInfinity

402

▲ 7.5% vs Jun

Live-in careInfinity

240

▲ 14.0% vs Jun

Organic Infinity calls by service line over timeInfinity call tracking

New business Visiting care Live-in care

Note: service lines can overlap with the new-business split. Final categorisation to match the agreed Infinity tracking groups.

Paid search · paid team

Paid search

A placeholder layout for the paid search channel. Fibre has framed the tiles from an SEO/AIO point of view so the report tells one joined-up story, but every metric and figure here needs the paid team to confirm.

Ad spendTo confirm

£00,000

▲ 0.0% vs Jun

Paid clicksTo confirm

00.0k

▲ 0.0% vs Jun

Conversions / callsTo confirm

000

▲ 0.0% vs Jun

Cost per acquisitionTo confirm

£00

▼ 0.0% vs Jun

Recent paid bidding activity — cross-channel contextTo confirm

Where paid has recently started, increased, paused or reduced bidding on terms we also rank for organically. Use this to explain organic click and CTR movements: when an ad sits above our organic listing, organic clicks on that term often soften even though the ranking hasn't changed.

Term	Paid activity	Since	Organic pos.	Organic clicks MoM	Likely organic impact
live in care	New bid	8 Jul	3	▼ 14%	Ad now above organic — watch organic clicks
live in care costs	Bid increased	12 Jul	6	▼ 9%	Possible cannibalisation of organic CTR
dementia care at home	New bid	15 Jul	6	— 1%	Monitor next period
home care near me	Bid increased	10 Jul	4	▼ 6%	Overlap on high-volume term
domiciliary care	Paused	3 Jul	2	▲ 8%	Organic clicks recovered after pause

Sample data for layout. In the live report this is populated from Google Ads (paid team) or a paid-position overlay (e.g. SE Ranking / Ahrefs), matched against our tracked organic keywords. Paid team to confirm the source and refresh cadence.

Spend & conversions over timeTo confirm

Paid time-series
(spend vs conversions) — paid team to supply

Spend by campaign typeTo confirm

Brand / non-brand /
PMax split — paid team to supply

Suggested paid metrics — for the paid team to confirm or amendTo confirm

Metric	Suggested definition	Likely source	Include?
Ad spend	Total media cost for the period	Google Ads	TBC
Clicks & impressions	Paid clicks and impressions	Google Ads	TBC
Conversions / calls	Enquiries attributed to paid (align with Infinity)	Ads + Infinity	TBC
CPA	Cost per enquiry / conversion	Calculated	TBC
ROAS / CPL	Return on ad spend or cost per lead	Calculated	TBC
Campaign breakdown	Brand vs non-brand vs PMax	Google Ads	TBC